More Than Just Solar

My services for this project encompassed branding, copywriting, creative direction, social media marketing, and graphic design. Additionally, I utilized my photography skills to capture authentic images of NSEC Solar's dedicated employees, reinforcing the company's commitment to care and customer trust.

To kickstart the project, I conducted research on current design trends, focusing on image-heavy content with compelling typography. Drawing inspiration from Truist's successful marketing campaigns, known for their emphasis on care, I developed a creative direction that centered around conveying warmth and approachability.

The key design elements included imagery that reflected care, friendliness, and the sun's energy. For typography, I customized a typeface with both outlined and solid versions, alternating them based on their interaction with the subject or layout.

I leveraged Adobe Photoshop and Adobe Lightroom for graphic design and photo editing. In this multifaceted project, I took on the roles of copywriter, photographer, and graphic designer.

The "More Than Just Solar" campaign resulted in the creation of 20 impactful images. Notably, NSEC Solar's Instagram following grew by an impressive 50%, indicating a successful engagement with the target audience. Moreover, the campaign played a pivotal role in building a cohesive brand image on the company's social media accounts, fostering trust and care among its followers.

NSEC Solar expressed satisfaction with the campaign's outcomes, underscoring the success of the branding effort and the positive response from their audience.